Emma spent nine years as a working product designer at Nordic fintechs before moving into writing full-time. Her focus is the small but practical category of Mac-side tools every designer ends up assembling around their primary design app — the screenshots, the notes, the sketches, the asset review.
Background
Emma trained as a graphic designer at the Royal Danish Academy and joined a Copenhagen fintech as the second designer before the company hit a hundred employees. Her writing focuses on the practical observation that no working designer in 2026 operates inside a single tool — every studio Mac has a shelf of three or four adjacent utilities, and the Setapp catalogue is the cleanest way to assemble that shelf without a folder of installers.
Career timeline
Product designer, Copenhagen fintech
Built the second-design-hire role from product design into a small in-house design system team.
Senior product designer, Nordic SaaS company
Led the platform-side design — primarily Mac-side tooling reviews for the design ops handbook.
Mac Design Tools Editor, Setapp Guide
Long-form coverage of the indie creative-adjacent Mac utilities on Setapp.
Editorial principles
Every tool covered on this site is installed on a working design Mac and used inside an actual design workflow — not a benchmark — for at least one full week before publication. No affiliate placement inside the main copy. Disclosures appear only at the end of a piece.
Contact
Emma Petersen reads every email but cannot offer one-to-one support for the Setapp application itself — for that, please refer to the Setapp documentation linked from the main site. For corrections, story tips or speaking enquiries, reach out via the address listed on the main site.
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